Lummi Perfume is a luxury fragrance brand that seeks to convey elegance, purity, and timeless sophistication. The project focused on creating a complete brand identity system, including logo, typography, color palette, and packaging design, all aligned to reflect the refined nature of the product.
The goal was to build a distinctive brand identity that stands out in the competitive perfume market. Lummi Perfume wanted to evoke a sense of exclusivity and femininity, while remaining modern and approachable for contemporary audiences.
The final identity for Lummi Perfume successfully blends modern aesthetics with classic luxury. The cohesive visual system enhances brand recognition, strengthens its premium positioning, and creates an emotional connection with its audience. The result is a brand identity that feels elegant, sophisticated, and enduring, just like the fragrance it represents.
